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Aug. 1, 2020 —Provider-focused P2P marketing communications increase consumers' likelihood of purchase, app download, and willingness to ...
Oct. 30, 2020 —Technological innovations are rapidly changing how we consume goods and services. In many domains, we are trading ownership of private material goods for access to use shared and experiential goods ...
Mar. 4, 2022 —A new study has found that artificial intelligence (AI) apps helped protect small and medium-sized businesses against many of the risks that emerged during the COVID-19 pandemic -- yet only a quarter ...
Aug. 5, 2020 —Marketers can lead how their companies can use the cost and demand effects of reducing the carbon footprint of their products to determine the profit-maximizing ...
Aug. 16, 2022 —Research finds the technology is a boon to trade, allowing participating countries to provide higher income and more opportunities to their ...
June 9, 2022 —Researchers identify why the fast fashion business model creates waste and whether regulators can establish incentives for consumers and manufacturers are steps to reducing ...
Aug. 6, 2020 —When confronted with unfair negative reviews, firms can strategically leverage consumer empathy and benefit from potential downstream ...
July 28, 2020 —New research shows that selecting a targeted retirement fund that ends in a zero could negatively impact your retirement savings. The study identified a ''zero bias'' or tendency ...
July 20, 2022 —Managers face a confusing storm of new technology hype but the key to navigating through the endless promises made for technologies such as drones, blockchain or artificial intelligence is to focus ...
Apr. 12, 2022 —Collective wisdom dictates that online shoppers gravitate toward the highest-rated products. But new research debunks this and shows top reviews carry more sway in a customer's final buying ...